This Simple Marketing Secret Can Increase Sales, Growth and Profits… Yet 9 out of 10 business owners never use it! |
If you want to grow faster, multiply your sales, and increase your profits --
Then you need to leverage every dollar you spend on marketing and advertising your business. One of the most
powerful tools you can use to uncover leads, convince prospects, and drive sales is through powerful copywriting.
Yet 9 out of 10 business owners fail to use this powerful leverage to their advantage. Many of these businesses
spend enormous amounts of money on flashy logos, sleek web sites, and "image" advertising". It all looks good,
but produces very little in the way of the results that matter - cold hard cash.
Because the words that you use to sell your product or service – the copy – are the first, and often the only way
your prospects are introduced to your product or service. And not just any words. You need the right words, and
here's why:
The right words go straight to the heart of what makes your customers and prospects tick. The right words can
explode your web site response, create dynamite direct mail, or make your sales brochure sing.
So if you're not tapping into the incredible power of words to deepen customer relationships...close more sales...
or improve your image - a lot of your business may be walking out the door - and you will never know.
The copy in a sales letter, ad, or brochure may be clever, cute, or contain exhaustive detail. But ultimately, the job
of copy is to convince the prospect to take action.
Copywriting that doesn't get the job done is weak; worse, it's wrong for your business. Weak copy won't
persuade. It doesn’t convince. Weak copy actually costs you – in lost customers, lost growth, and lost revenue. In
the long run, weak copy hurts your business.
Thankfully, the opposite is true: strong copy is your partner in profit. In fact, it’s not unusual to bring in more sales
and more profits - with less effort and expense - once you’ve tapped into the magic of powerful copywriting.
My name is Collette Gillian. For over 15 years, I've been helping companies of all sizes increase their sales and
profits by taking advantage of proven direct marketing, and direct response copywriting techniques.
As a direct response copywriter and marketing consultant, I deliver the words that transform boring brochures,
wimpy web sites, or sad sales letters into marketing dynamite. But I do more than that.
I work with my clients to create marketing strategies that explodes their sales and blows their better-funded
competitors into the dust.
Strategies that could help you create results like these...
Now, I’ll be honest. I don’t possess any special genius. Not at all.
It’s not that I’m cheap, either.
Definitely not!
I have raised my prices every single year that I’ve been in business... and the demand for my services has never
decreased.
However, I do have a secret competitive edge…
It's the same secret edge which has allowed me to raise my prices every single year that I’ve been in business...
and the demand for my services has never decreased.
It's quite simple really... My secret competitive edge is the ability to market and sell my clients’ products and
services with powerful, proven precision.
I’ve spent years studying the proven strategies and tested principles of breakthrough marketing and
advertising. More importantly, I’ve learned how to take those proven and tested principles and use them to target
prospects with laser-like precision. And this is important...
Because this is precision that speaks to your prospects in the most persuasive and compelling way. THIS is the
kind of copy that generates SALES - a vital component of building and growing your business.
As you already know, prospects don't pay the bills. Paying customers do. And that means getting people to
respond, whether it's to your ad, your sale sletter or your website.
So to get people to respond and take action the words you choose are crucial — both in what you say and how
you say it.
I can’t emphasize enough how important it is to get your words right.
Every day I see businesses trying to solve their communication problems by hurling every tactical solution they
can think of into the mix. It’s painful to watch their efforts to breathe life into profits that are just about flatlined…
Floods of promotions, special sales, new advertising campaigns, price cuts, and more. Some of these
businesses even paid for expensive sales training, or increased their ad spending. Yet, all they have to show for
their efforts is a revenue curve that barely makes a blip on their profit screen. And that’s because
Good marketing requires communication. And good communication means that you deliver the right message, to
the right person, and at the right time. Lose any one of these three, and your marketing will not deliver the results
you seek.
Remember New Coke? There’s a classic example of a company that who burned through bazillions trying to get
their message out – to the wrong market.
Or department store giant Target’s decades-long struggle to connect with shoppers? They had the right market,
but no message that the market cared about.
Both these mega-companies would have saved a boatload of time and money – and profits – if they had just
communicated with the right prospects in the right way. However, their bitter lesson is good news for you,
because…
… with superior communication, a small company can blow right by a bigger, better-funded rival. Even better,
good copy can help you spend less time, money, and effort to produce better results.
The reason why good copy produces results is because it multiplies your available resources. It can make each
dollar you spend do the work of $10 dollars. The efforts of your company, your sales team, and your marketing go
further, faster. On the other hand
Working harder won't "fix" a weak marketing message. Yet I see it all the time: businesses with bad marketing or
ineffective copywriting trying to force results. It's like trying to push a Hummer uphill with the brake on: You may
finally get to the top of the hill, but not without a lot of bruises, sweat, and swearing. Not to mention the burnout
and exhaustion.
In contrast, using the right marketing strategy and targeted copy is like powering up that same hill with the wind at
your back.
Regardless of the economy or which industry you’re in, good copy can help you attract more clients like bees to
honey, draw paying customers to your website, and grow your bottom-line to new levels.
Even better, you can stop wasting time and money trying to figure out which pricey marketing campaign isn’t
working.
If you'd like to know more about how direct response copywriting and techniques can help improve your current
marketing efforts, take a second now to grab your FREE, no-obligation copy of my Special Report, 10 Simple
Ways to Increase Response to Your Sales Letter, Email, Brochure, Ad, or Web Site, worth $19.95. I guarantee
that you’ll find at least 5 ideas you can use right away to give your response a boost.
Direct response copywriting is not about writing words. It's about selling in print. As a business owner, I know
sales are the lifeblood of my business. Why is this important to you?
It's important to you because, unlike other copywriters who only offer you nice writing, I'm also a business owner,
just like you. So I understand how to sell, and how to grow a business – just like you.
And when I’ve applied my first-hand knowledge to my clients’ businesses, I'm proud to report that many of them
have enjoyed a healthy response with my help.
Now, I’m not going to lie to you – not every salesletter or marketing piece I’ve written is a blockbuster. Far from it.
But my successes outnumber the flops.
That’s because learning from mistakes has armed me with an extensive and intimate knowledge of what works...
And what doesn't.
This 'insider' knowledge is what helps me help my clients make their fortunes.
So, how do you benefit from this?
Ultimately, you get an increased chance of marketing success because my copy is based on proven experience,
tested conversion strategies, and actual results.
Words are not the reason you’re looking for a copywriter. You want results, not words. I couldn't agree more.
That's why I’ve spent years studying (and writing for) some of the biggest guns in copywriting. I’ve spent years
studying the principles of marketing and selling psychology. I spend hours each week keeping up with current
testing and control results. Which means that you’re getting more than just a writer. You're getting a copywriting
and marketing brain trust in one exclusive package.
But beyond juicy, lip-smacking, hair-raising copy that gets readers excited and ready to buy, you also get:
If you’re ready to use the power of results driven direct response copywriting in your:
then simply send me an email by clicking here. Or just pick up the phone and call (801) 532-2147. Leave amessage describing the nature of your project and your business - and how to contact you. Your call IS my
business, so you can be sure I'll return it promptly.
And if you haven't already done so, please grab your FREE, no-obligation copy of my Special Report, 10 Simple
Ways to Increase Response to Your Sales Letter, Email, Brochure, Ad, or Web Site. In this Special Report,
valued at $19.95, you'll find 10 tried and proven ways to increase your response in any marketing medium, no
matter the product or service you offer. This informational report is absolutely FREE to you. Just click here to get
your copy right now.
By the way, the Special Report really is my gift to you. It’s NOT an excuse to call you with some high-pressure
sales pitch (though I might follow up to see if you liked the report). Instead, it’s simply a way for you to see a few of
my ideas for helping your company, so you can make a wise decision about working with me.
Then, when you're ready to get started, just pick up the phone and call (801) 532-2147. Or email me for a no-
obligation quote on your project.
Please don’t delay. I know that you will find the information in the Special Report extremely helpful. I also bet that
once you have a chance to review the Special Report, you’ll want to call me to talk about how we might work
together to build your response…and ultimately your profits.
I look forward to speaking with you.
Yours for higher response and bigger profits,
Collette Gillian
BestWriter4u.com
P.S. Still undecided about whether or not I can help you boost your sales and profits? If so, please click here to
see what a few of my clients have to say.
Hard work can’t cure bad copy...
"Our latest e-mail blast brought in $140,000.00. Just thought you'd like to know"
C.B. (pharmaceuticals)
Then you need to leverage every dollar you spend on marketing and advertising your business. One of the most
powerful tools you can use to uncover leads, convince prospects, and drive sales is through powerful copywriting.
Yet 9 out of 10 business owners fail to use this powerful leverage to their advantage. Many of these businesses
spend enormous amounts of money on flashy logos, sleek web sites, and "image" advertising". It all looks good,
but produces very little in the way of the results that matter - cold hard cash.
Because the words that you use to sell your product or service – the copy – are the first, and often the only way
your prospects are introduced to your product or service. And not just any words. You need the right words, and
here's why:
The right words go straight to the heart of what makes your customers and prospects tick. The right words can
explode your web site response, create dynamite direct mail, or make your sales brochure sing.
So if you're not tapping into the incredible power of words to deepen customer relationships...close more sales...
or improve your image - a lot of your business may be walking out the door - and you will never know.
The copy in a sales letter, ad, or brochure may be clever, cute, or contain exhaustive detail. But ultimately, the job
of copy is to convince the prospect to take action.
Copywriting that doesn't get the job done is weak; worse, it's wrong for your business. Weak copy won't
persuade. It doesn’t convince. Weak copy actually costs you – in lost customers, lost growth, and lost revenue. In
the long run, weak copy hurts your business.
Thankfully, the opposite is true: strong copy is your partner in profit. In fact, it’s not unusual to bring in more sales
and more profits - with less effort and expense - once you’ve tapped into the magic of powerful copywriting.
My name is Collette Gillian. For over 15 years, I've been helping companies of all sizes increase their sales and
profits by taking advantage of proven direct marketing, and direct response copywriting techniques.
As a direct response copywriter and marketing consultant, I deliver the words that transform boring brochures,
wimpy web sites, or sad sales letters into marketing dynamite. But I do more than that.
I work with my clients to create marketing strategies that explodes their sales and blows their better-funded
competitors into the dust.
Strategies that could help you create results like these...
Now, I’ll be honest. I don’t possess any special genius. Not at all.
It’s not that I’m cheap, either.
Definitely not!
I have raised my prices every single year that I’ve been in business... and the demand for my services has never
decreased.
However, I do have a secret competitive edge…
It's the same secret edge which has allowed me to raise my prices every single year that I’ve been in business...
and the demand for my services has never decreased.
It's quite simple really... My secret competitive edge is the ability to market and sell my clients’ products and
services with powerful, proven precision.
I’ve spent years studying the proven strategies and tested principles of breakthrough marketing and
advertising. More importantly, I’ve learned how to take those proven and tested principles and use them to target
prospects with laser-like precision. And this is important...
Because this is precision that speaks to your prospects in the most persuasive and compelling way. THIS is the
kind of copy that generates SALES - a vital component of building and growing your business.
As you already know, prospects don't pay the bills. Paying customers do. And that means getting people to
respond, whether it's to your ad, your sale sletter or your website.
So to get people to respond and take action the words you choose are crucial — both in what you say and how
you say it.
I can’t emphasize enough how important it is to get your words right.
Every day I see businesses trying to solve their communication problems by hurling every tactical solution they
can think of into the mix. It’s painful to watch their efforts to breathe life into profits that are just about flatlined…
Floods of promotions, special sales, new advertising campaigns, price cuts, and more. Some of these
businesses even paid for expensive sales training, or increased their ad spending. Yet, all they have to show for
their efforts is a revenue curve that barely makes a blip on their profit screen. And that’s because
Good marketing requires communication. And good communication means that you deliver the right message, to
the right person, and at the right time. Lose any one of these three, and your marketing will not deliver the results
you seek.
Remember New Coke? There’s a classic example of a company that who burned through bazillions trying to get
their message out – to the wrong market.
Or department store giant Target’s decades-long struggle to connect with shoppers? They had the right market,
but no message that the market cared about.
Both these mega-companies would have saved a boatload of time and money – and profits – if they had just
communicated with the right prospects in the right way. However, their bitter lesson is good news for you,
because…
… with superior communication, a small company can blow right by a bigger, better-funded rival. Even better,
good copy can help you spend less time, money, and effort to produce better results.
The reason why good copy produces results is because it multiplies your available resources. It can make each
dollar you spend do the work of $10 dollars. The efforts of your company, your sales team, and your marketing go
further, faster. On the other hand
Working harder won't "fix" a weak marketing message. Yet I see it all the time: businesses with bad marketing or
ineffective copywriting trying to force results. It's like trying to push a Hummer uphill with the brake on: You may
finally get to the top of the hill, but not without a lot of bruises, sweat, and swearing. Not to mention the burnout
and exhaustion.
In contrast, using the right marketing strategy and targeted copy is like powering up that same hill with the wind at
your back.
Regardless of the economy or which industry you’re in, good copy can help you attract more clients like bees to
honey, draw paying customers to your website, and grow your bottom-line to new levels.
Even better, you can stop wasting time and money trying to figure out which pricey marketing campaign isn’t
working.
If you'd like to know more about how direct response copywriting and techniques can help improve your current
marketing efforts, take a second now to grab your FREE, no-obligation copy of my Special Report, 10 Simple
Ways to Increase Response to Your Sales Letter, Email, Brochure, Ad, or Web Site, worth $19.95. I guarantee
that you’ll find at least 5 ideas you can use right away to give your response a boost.
Direct response copywriting is not about writing words. It's about selling in print. As a business owner, I know
sales are the lifeblood of my business. Why is this important to you?
It's important to you because, unlike other copywriters who only offer you nice writing, I'm also a business owner,
just like you. So I understand how to sell, and how to grow a business – just like you.
And when I’ve applied my first-hand knowledge to my clients’ businesses, I'm proud to report that many of them
have enjoyed a healthy response with my help.
Now, I’m not going to lie to you – not every salesletter or marketing piece I’ve written is a blockbuster. Far from it.
But my successes outnumber the flops.
That’s because learning from mistakes has armed me with an extensive and intimate knowledge of what works...
And what doesn't.
This 'insider' knowledge is what helps me help my clients make their fortunes.
So, how do you benefit from this?
Ultimately, you get an increased chance of marketing success because my copy is based on proven experience,
tested conversion strategies, and actual results.
Words are not the reason you’re looking for a copywriter. You want results, not words. I couldn't agree more.
That's why I’ve spent years studying (and writing for) some of the biggest guns in copywriting. I’ve spent years
studying the principles of marketing and selling psychology. I spend hours each week keeping up with current
testing and control results. Which means that you’re getting more than just a writer. You're getting a copywriting
and marketing brain trust in one exclusive package.
But beyond juicy, lip-smacking, hair-raising copy that gets readers excited and ready to buy, you also get:
 | More Bang for your Buck: You'll get more mileage out of your marketing investment when you're pulling | |
| the maximum response. |
| Less Resistance to the Sale: Strong copy answers buyers' unspoken objections and lowers skepticism | |
| that makes them procrastinate. |
| Happier clients and fewer returns and refunds: When you educate your clients before they spend a | |
| dime, and boost your credibility, clients are more confident about their decision. They feel good about buying from you and are happy to refer others. |
| More peace of mind and time to do what YOU do best: The best person to run your business is - you. | |
| When you have more time to focus on the things you're good at, your business can get the attention it deserves. |
| More time to enjoy your life they way you always dreamed. |
If you’re ready to use the power of results driven direct response copywriting in your:
then simply send me an email by clicking here. Or just pick up the phone and call (801) 532-2147. Leave a
business, so you can be sure I'll return it promptly.
And if you haven't already done so, please grab your FREE, no-obligation copy of my Special Report, 10 Simple
Ways to Increase Response to Your Sales Letter, Email, Brochure, Ad, or Web Site. In this Special Report,
valued at $19.95, you'll find 10 tried and proven ways to increase your response in any marketing medium, no
matter the product or service you offer. This informational report is absolutely FREE to you. Just click here to get
your copy right now.
By the way, the Special Report really is my gift to you. It’s NOT an excuse to call you with some high-pressure
sales pitch (though I might follow up to see if you liked the report). Instead, it’s simply a way for you to see a few of
my ideas for helping your company, so you can make a wise decision about working with me.
Then, when you're ready to get started, just pick up the phone and call (801) 532-2147. Or email me for a no-
obligation quote on your project.
Please don’t delay. I know that you will find the information in the Special Report extremely helpful. I also bet that
once you have a chance to review the Special Report, you’ll want to call me to talk about how we might work
together to build your response…and ultimately your profits.
I look forward to speaking with you.
Yours for higher response and bigger profits,
Collette Gillian
BestWriter4u.com
P.S. Still undecided about whether or not I can help you boost your sales and profits? If so, please click here to
see what a few of my clients have to say.
Weak writing could be sucking the profits right out of your bottom line! |
"Just though I would give you a quick update.
We sent out 261 emails. So far (we got) pretty close to an 11% closing rate
for the page, as we Canadian's say, not bad...eh!
We are starting work to point more people toward the site. It is very
encouraging, so thanks..."
Bob Clarke
Life Potential Developments
We sent out 261 emails. So far (we got) pretty close to an 11% closing rate
for the page, as we Canadian's say, not bad...eh!
We are starting work to point more people toward the site. It is very
encouraging, so thanks..."
Bob Clarke
Life Potential Developments
The Power of Precision |
No Substitute for Good Copywriting... |
Money can’t replace good communication... |
Good Copy Multiplies Your Resources... |
Hard work can’t cure bad copy...
Let Me Help You Transform Your Words Into Wealth |
"Our latest e-mail blast brought in $140,000.00. Just thought you'd like to know"
C.B. (pharmaceuticals)
What Does This Mean To YOU? A Lot More Than You Think! |
|
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